Gabriela Rojas


Gabriela is a founder partner of the firm, she initially collaborated with the offices located in Zihuatanejo, Gro., and following her vision for business she decided, in 2006, to open a branch office in Puerto Vallarta, Jalisco, that was a breaking-point decision for the growth of the firm. She is currently the Director of PV office.

She has wide experience at Auditing Norms and Financial Information Norms, fiscal legislation, financial auditing, fiscal opinions, transfer prices and administrative controls. 

As member of the firm she has performed her duties as Financial and Fiscal Advisor of many real estate developments in Zihuatanejo, Puerto Vallarta, Nuevo Vallarta, Riviera Nayarit and Los Cabos, and also to non-profit Civil Organizations.

She has actively participated at corporate and financial restructurings, financing negotiations with banking institutions, and evaluation of investment plans. The types of industry she has specialized in are companies of the tourist sector (hotels, restaurants, condominiums), real estate (developers and constructors), and logistic companies (freight forwarding and storage). 

Gabriela has published articles and has also lectured on fiscal matters. Prior to becoming a part of Terán Rojas & Associates, Gabriela was part of the Kuehne & Nagel Group time during which she was in charge of the accounting area, accounts receivable and payable, treasury and taxes. During that time she actively participated at the merger and spin off of the group’s companies, and also at the consolidation of procedures and policies of the financial area derived from the merger of companies. Furthermore, she was in charge of the implementation of the Peoplesoft system and the standardizing of the budget policies. Within her professional development she had further training at US GAAP in Connecticut, U.S. 

While still a student she started working at Price Waterhouse (today Price Waterhouse Coopers) where she stayed for 5 years, time during which she had the opportunity to audit several types of companies such as “Grupo Gutsa” (Construction), “Avantel, S.A.” (a MCI subsidiary – telephone service), “Grupo Alsea” (Domino’s Pizza) and “Grupo Modelo” (Brewers). She also took part at financial consolidations, auditing, fiscal opinions and the elaboration of financial statements as per US GAAP.

She has been member of the Accountants Bar of Mexico since year 1994; she has coursed comptroller studies, federal taxes and means of defense studies. 

Gabriela was born in Mexico City; she graduated from the Instituto Politecnico Nacional (IPN) with a Public Accountant Degree. She is currently studying law.

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